“Mo” turns 25 on 2/2/12 and sees no shadow!

Meet “Mo,” the MotionMasters mascot who turned 25 on 2/2/12— Groundhog Day—the day we were founded in 1987! If he looks remarkably young, it’s because he’s had a few facelifts over the years. Different artists have rendered Mo in many likenesses, some of which are shown here.       But since this is our 25th anniversary [...]

Online Video: One-half the Average Work Week Per Month

According to comScore, 183 million U.S. Internet users watched an average of 20.5 hours of online video in November of 2011. It also reports that the total U.S. Internet audience viewed 40.9 billion videos in that same month. In his recent book, “Beyond Viral,” Kevin Nalty (a career marketer who doubles as one of the [...]

QR Code: Trend or Tool?

Both! The Quick Response code was created in 1994 by Toyota to track motor vehicle parts on the assembly line. It’s taken a while to go global but right now, it’s on fire in the marketing world—for good reason: Smart phone-users are snapping up QR codes left and right. Magazines, print ads, brochures, transit kiosks, [...]

Charleston’s version of “The View”

They sat on cushy couches and chairs and dished on “The Best Advice I (N)ever Got: Business Insights from Women at the Top,” but they all lined up for this formal shot at the Tuesday, 9/13 Charleston Area Alliance event at the Embassy Suites: “Elevations Enrichment and Leadership Academy.” Our CEO (Diana Sole Walko – [...]

MotionMasters is in the house for Elevations!

You’d think that since she landed her first job as a teenager and started her own business early in her career, she would have received plenty of tips and opinions on how to succeed. But our CEO, Diana Sole Walko, didn’t get much advice as she climbed that ladder (maybe the sound of crashing through [...]

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