MotionMasters Blog/News

Consider this paraphrased quote from the CEO of one of the top SEO firms in the country, Bruce Clay: “Without video, your website will not rank in the future.”

Clay was speaking at a Search Engine Strategies conference when he explained that an “engagement object,” particularly video, is crucial to getting traffic from the listings produced by search engines.

An engagement object is an element or multimedia component that causes users to interact with your website. Clay also discussed the variables that are important to the Google search algorithm and explained that the use of universal search has resulted in a change to the number of variables that are considered for ranking.

Universal search delivers more than text results when you’re looking for something; it brings back images, news, local listings, video, blog posts, press releases, etc. More engagement objects help your site pop up more often and rank higher than others.

Clay goes on to explain: “…in the case of video, we believe that as one of the more important engagement objects, Google has actually built it into the algorithm.”

That means if your website has video on it, it’s going to be received by the algorithm better and will have the opportunity to rank better. Ultimately, that means more eyes trained on your service, your product, your company.

Clay also predicts, “…if you don’t have video or engagement objects on your website, you’re just not going to rank. It will make you last among equals if you don’t have it.”

Got video? If not, we can produce the # 1 engagement object that will help keep your site from disappearing. Call or email MotionMasters’ director of sales and marketing, Christa Hamra: 304-345-8808 or chamra@MotionMasters.com.

If YouTube racks up 4 billion views per day and deals with 60 hours of uploaded content every minute, you can’t afford to miss a free half-hour webinar, “How to Use Video to Market Your Business,” on March 1, 2012 from 2 – 2:30 pm (EST).  Our very own Christa Hamra, director of sales and marketing at MotionMasters, will conduct the webinar, sponsored by SCORE, SBA and the Small Business Development Center.

Find out how easy, affordable and fun it is to use video to market your business—any kind of business. Register by Feb. 29 at http://conta.cc/wvfi3Q  and get some insider tips on video marketing. For starters, how’d you like to land more than 50% first-page search rankings? A video on your site can do just that and more! Get the whole story on video marketing on March 1—and don’t forget to register! For more information, contact Kimberly Donahue of the Charleston SBA at 304-347-5220 or Kimberly.donahue@sba.gov.

When Sandy Wells and Kenny Kemp from the Gazette came to interview MotionMasters CEO Diana Sole Walko for one of Sandy’s famous “Innerviews,” they were suitably impressed with the reason for the story: we’re celebrating 25 years in business and still going strong.

They also covered all the usual angles: where the firm began; projects and highlights over the years; international, national, regional and local clients and awards—that kind of stuff. The story also revealed the secret of our success as multimedia storytellers: we’re lifelong learners. But both the reporter and the photographer were completely captivated by one of the very unique features of life at MotionMasters: Toby, Diana’s Cavalier King Charles Spaniel who (rightly) assumes that every visitor is here to see him. Naturally, Toby is front and center in the photograph of Diana in her office. Check out the whole story in the Monday, Feb. 13 edition of The Charleston Gazette.

Free Film and Post-Show Reception

“A Principled Man: Rev. Leon Sullivan”
Friday, Feb. 10, 2012 – 7 pm – Culture Center Theater
WV State Capitol – Open to the Public

MotionMasters CEO to introduce film and conduct Q&A after

As part of Black History Month, the MotionMasters documentary, “A Principled Man: Rev. Leon Sullivan,” (which aired nationally on PBS in January, 2001) will be shown at the Culture Center Theatre at the West Virginia State Capitol on Friday, Feb. 10, 2012, at 7 p.m. The film and the post-show dessert reception are both free and open to the public.

Diana Sole Walko, CEO of MotionMasters, served as executive producer for the film and became a close friend of the film’s subject. On Friday, Feb 10, Walko will introduce the film and after the showing, conduct a Q & A. Her five trips to Africa to work with Rev. Sullivan and his foundation will provide keen insight into the man, his work, and his journey in developing the Global Sullivan Principles—a code of conduct for human rights and equal opportunity.

“This film will explain why “Leon Sullivan Way” is not merely a major traffic artery in Charleston, West Virginia,” said Sole Walko. It will introduce a new generation to a charismatic and influential pioneer in the fight against injustice and economic oppression,” she said. “I highly recommend it for both children and adults.”

The event is hosted by the West Virginia Division of Culture and History.

For more information, visit MotionMasters.com or RevLeonSullivan.org.

For a full roster of Black History Month events at the State Capitol, visit wvculture.org.

Rev. Sullivan’s notable book, “Moving Mountains: The Principles and Purposes of Leon Sullivan” is available at Amazon.com.

As more than 100 million people watched, Ahmad Bradshaw scored the winning touchdown for the New York Giants’ fourth Super Bowl win. It was a great play from a great player who is also very nice guy—we should know: we worked with Bradshaw in 2006 when he was tearing up the turf at Marshall University.

We shot footage of Bradshaw, his coach and other top MU players for a TV spot to kick off the Herd’s season that year. Entitled “We Are Marshall…The Season,” the spot was shot to look like a movie trailer. See for yourself.

We’d also like to lay claim to helping make Betty White a star (did you see her promo for “The Voice”?) with the local Humane Society spots that we shot on our back deck years ago. But since Betty was a star longer than some of us have been alive, we can’t take credit for her success. We can still count her as a standout among the roster of celebrities we’ve worked with however, including Jennifer Garner, the late Leslie Nielsen, Jamie Oliver and Matthew McConaughey, among others. See more MotionMasters stars in the Portfolio section of our site.