Online Video: One-half the Average Work Week Per Month
January 17, 2012 by MotionMasters
According to comScore, 183 million U.S. Internet users watched an average of 20.5 hours of online video in November of 2011. It also reports that the total U.S. Internet audience viewed 40.9 billion videos in that same month.
In his recent book, “Beyond Viral,” Kevin Nalty (a career marketer who doubles as one of the most viewed YouTube comedians) writes that “the ROI of reaching customers via online video is surprisingly high.”
His statement is supported by this finding from emarketer.com in feedback from businesspeople surveyed by Forbes: 75% of all executives said they watched work-related videos on business websites at least once a week. After viewing, more than 42% made a business-related purchase.
That’s because a video on your site can tell your story—it’ll bring your firm’s history, capabilities, staff, products and services to life—right before your audience’s eyes. Online video takes you from a static yellow pages listing or words on a web page to an engaging, memorable entity. Just ask those Forbes respondents—60% of the business executives said they’d watch video before reading content on the same page.
What are your clients and customers watching when they come to your site? Can they even find your site if they’re searching for your services or wares?
Affordable, creative and fun to produce, put your story on your site and start landing 50% more first-page search engine results–immediately. We’ll show you how it’s done.
—Call Christa Hamra, Director of Marketing & Sales, at 304-345-8808 email inquiries to chamra@motionmasters.com.
