When the University of Charleston was picking its team for a recent fundraising campaign, they called our number. The fundraising campaign is focused on improving the facilities for several university sports teams, and expanding innovation opportunities at the school.ViewUniversity of CharlestonFundraising Video
West Virginia Higher Education Policy Commission
Health Sciences Service ProgramViewWV Higher Education Policy CommissionHealth Sciences Service Program
Our client, the WV Society of CPA’s, wanted a video to entice college students to consider a career as a Certified Public Accountant. Four CPA’s were chosen to represent the array of occupational paths open to those who hold that professional designation. All were interviewed about why they chose accounting as a major, why they pursued the additional educational and test requirements to obtain their CPA credentials and the lifestyle it affords. The overarching goal was to showcase the profession as one with “No Limits.”
The storyline was produced entirely from interviews, with limited broll, and no narration. The idea was to shoot the interviews, in an expansive open space, with prime lenses, to create a cinematic shallow depth of field. This technique creates beautiful, interesting images that focus the viewer’s attention on what the interviewees reveal about their chosen profession.
The video was produced utilizing MotionMasters two brand new FS5 4K cameras. Interviews were shot using 2 cameras, positioned at different angels. A Camera was shooting a traditional interview angle using a 50mm Zeiss prime lens. B Camera was set at an extreme profile angle using an 85mm Zeiss prime lens. Camera B’s job was to gather extreme close ups of interviewees face and hands to be used as cutaways in post.
The entire project was shot in 4K, but edited in a 1920×1080 HD sequence. This gave us the ability to create new focal lengths in post-production. This means A Camera’s 50mm prime lens shot, in post, could be zoomed into an 85mm shot with no loss of quality or clarity of picture, with the same holding true for B camera. This technique gives the editor the creative ability and flexibility to produce a quick paced, dynamic editing style.ViewWV Society of CPAs No Limits
You can choose to live free of addiction.
That’s the message in this web video we produced for the West Virginia Behavioral Healthcare Providers Association. They asked us to produce a video that would convey the emotional struggle of drug addiction — but ended with a positive message of hope. Our creative team decided a cinematic production style was needed to create the desired emotional effect. We shot the piece with prime lenses and our RED camera ensuring we could achieve the required film look, which would enable us to draw the audience into the addict’s world.
Local veteran actors Tony Slack and Cassandra Phelps were hired to play the roles of addict and spouse, along with adorable Peyton Huddleston, who played their daughter. The first half of the story utilized hand-held camera techniques. In post, we muted and desaturated the color to visually portray the addict’s feelings of confusion and despair. The dreary look of the opening scenes contrast with the bright, colorful and hopeful second half of the story, to indicate our former addict has recovered and he and his family are doing well.ViewBehavioral Healthcare Providers The Rope
When the CVB launched its “Hip, Historic, Almost Heaven—Charleston, WV” campaign, it needed a video that could live up to the branding promise…and we delivered with extraordinary visuals of food, fun, hospitality and business opportunities in the Capital City. Four customized versions were created to sell specific groups on the idea of holding summits in Charleston. Results happened with alacrity: the pitch to the US Marine Corps League landed its 2014 national convention right here in Hip, Historic, Almost Heaven!ViewCharleston, WV CVBOnline Video
It’s a sad sign of the times, but it’s training we need. What to do if there’s an active shooter in your facility? Our client Security America needed a marketing video to get the word out about their consulting services and training. The topic is getting a lot of attention — and so are they.ViewSecurity AmericaOnline Video