MOVE UP IN ONLINE RANKINGS!
November 25, 2009 by MotionMasters
Want to maximize your online presence? Add video to your site. Not only will an online video draw more visitors to your site, it will keep them there longer and encourage return visits and sharing of your content.
Consider these stats:
- as a nation, we watch about 16 billion Web videos each month
- that’s up 25% from just a year ago
- 80% of online viewers recall seeing a video
- 52% take action and
- 16% of online video viewers make a purchase.
LET’S TALK TRANSMEDIA
Transmedia is using multiple platforms and adapting various productions to reach—and build—an aggregate audience.
Engaging in transmedia is simply a matter of telling your story and distributing your brand message via traditional and new media outlets: radio, blogs, earned media, TV, Twitter—and a video on your site!
VSEO
When you put a three-minute video on your site, you significantly improve your rankings on Google and other search engines. It’s also been reported that a video can raise response rates by more than 100%!
Companies of all sizes and types, with products or services to sell, or a B2B message to convey, are good candidates for online videos, including law offices, retail establishments, ad agencies or colleges, churches and universities.
“If you invest in just one new marketing effort before the year is out, make it an online video,” says Diana Sole Walko, CEO, MotionMasters.
